When I say I’m an enthusiastic member of the Women’s Business Enterprise National Council (WBENC), that’s an understatement. A big one!

Even though it’s a lot of work to make it through their rigorous application process, being a member of WBENC has given me the opportunity to make some important connections and helps the companies that want to work with women-owned businesses like Spirit Sox USA find me faster and easier.

When I attended their conference last month, I was in awe of how many big companies were there, like Disney, Lowe’s, Dupont, and Dick’s Sporting Goods. Don’t get me wrong — I love working with organizations of all sizes. But I was interested in what these huge companies want to achieve with promotional items like custom socks.

Consumers already know these companies’ brands. They don’t need to spread the word with socks. They use promotional items for community relations instead. They create items like custom socks and distribute them to people in need, whether that’s people in an area that’s suffered through a natural disaster, a youth team that needs help with uniforms, or to promote diversity and inclusion.

Large or small, this is something your company or organization can do as well, and I love getting involved with projects like that. And even if you aren’t focused on community relations with your custom socks, you can rest assured you’re still helping others — 5% of my profits go to providing socks to the homeless around the country.

If your business is concerned about supplier diversity and wants to use a vendor that’s a certified woman-owned business, reach out and we’ll start some custom socks for your brand!